'Unboxing Day: It’s How Gifts Look on the Outside That Counts' by Laura M. Holson in NY Times

"For retailers whose marketing relies on social media, there is no greater unboxing Insta-op than that provided by the consumer bacchanal of Christmas morning. So companies like BaubleBar are trying to help create photo-ops for its customers in which the unfurling of the purchased jewelry item can be stylishly captured in a smartphone snap and then displayed on Instagram."

Read the full article here.