'Two MIT researchers want to turn gifs into a language' by Rachel Feltman in The Atlantic

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The site, where visitors pick which of two GIFs relates better to a particular emotion, is powered by another MIT Media Lab project’s platform. Place Pulse used the multiple-choice A/B voting system to assign emotions to pictures of different cities, allowing researchers to quantify, for example, how “sad” or “unsafe” people felt when looking at pictures of Rio de Janeiro.

Read the full article here.