GoPro getting into the media platform business

"In an interview late last year, we asked Woodman about why his firm is so far out ahead of the pack, and his answer was self-assured: 'It would seem that we built a better product, that we built a better value proposition for our customers. The value proposition that we're trying to deliver to our customers is to remove all of the pain points in capturing and sharing immersive and engaging personal content that other people actually want to watch.'"

Read the article here.