'Instagram to Offer Millions of Current Events Photos' by VINDU GOEL in The New York Times

Photographed by; Matt Edge

Photographed by; Matt Edge

"MENLO PARK, Calif. — Kevin Systrom says he has no interest in leaving Instagram to run Twitter, despite the hopes of some on Wall Street that he will consider the job.

He would rather focus on beating Twitter.

On Tuesday, Instagram began tapping into the 70 million photos and videos posted daily to its service to put its 300 million users in the middle of current events, including Taylor Swift’s latest concert and the memorials to the victims of the Emanuel A.M.E. Church shootings.

Despite Twitter’s reputation for dominating such live events, Mr. Systrom contends that his rival’s emphasis on text means it does not do a good job of helping people find out what is happening and feel part of it."

Read the full article here.