"Social media, and the popularity of photo-sharing networks such as Instagram means that more people are tapping into the medium. 'Everyone can easily make photographs now with their smartphones; it is all about the image,' says Judith Keller, the senior curator of photographs at the Los Angeles-based Getty Museum. This interest may account for the recent rise in attendance figures. 'Photography is perhaps more accessible than other art forms. So many people now take photos on a daily basis; it is relevant to everyone’s life,' Whitmore says."