Artist Launches a Project to Get Art Instagram Accounts Over 100,000 Followers

As a way to "add relevance to art" and remove social capital, artist Constant Dullaart launched a project with DIS Magazine and Jeu de Paume called High Retention, Slow DeliveryThe artist bought 2.5 million fake Instagram followers and has been distributing them to the accounts of galleries, artists, and curators to get them to the coveted 100,000 milestone.

Read the article in Complex here.