'Creating video ads on the iPhone: fad or future?' by Jefferson Graham in USA Today

"Film directors and advertising producers are starting to use Apple's popular iPhone to shoot movies, TV shows and commercial advertisements.

The recent Sundance festival film entry Tangerine was shot entirely on an iPhone, as was an episode of TV's Modern Family.

Now comes a new ad for Bentley cars, shot entirely on an iPhone, as well as online spots for Frye Boots and champagne maker Veuve Clicquot."